Product & business
Needs analysis, value proposition, requirements, UX and onboarding. Rapid MVP iteration with user feedback and explicit hypotheses.
About

I'm Jonathan Pierini, an AI product builder based in Florence, working worldwide. I choose collaborations for the quality of the project, the strength of its vision and the challenge of making it scale, rather than the size of the company.
My entrepreneurial and commercial experience has taught me how easily promotion and technology development become lengthy, cumbersome and costly, without delivering what was needed. I bring those decisions together: understand the business, build what matters and test it with the people who will actually use it.
Needs analysis, value proposition, requirements, UX and onboarding. Rapid MVP iteration with user feedback and explicit hypotheses.
Web applications, data models and integrations that connect a usable interface to real operational workflows.
Experimental agent development, tool and API use, structured outputs and coordinated workflows. Human review is part of the system, not an afterthought.
OCR, PDF extraction, dashboards and reporting. Video pipeline design and architectural research into computer vision and connected devices.
Inventions & IP research
I help turn original ideas into technical concepts, prototypes and potentially protectable product elements. My contribution spans research, development and technical documentation for assessment with qualified IP professionals. Patentability, filing strategy and legal protection require specialist review; they are not guaranteed by a prototype.
Experience
2013–2017
Shoe designer in an international setting: turning creative direction into objects, with attention to proportion, material and execution.
2017 · 2020 · 2025
Co-founder of DotsOut srl (2017), founder of NutriFit srl (2020) and co-founder of SqillMatch (2025), including MVP development and experimentation.
2023–present
Client advisor in luxury fashion. Listening, understanding needs and caring for the purchase experience inform how I design digital journeys.
2025–present
Applications, platforms and automations for sport, hospitality, nutrition and services, from requirements to interface and implementation. An ongoing artistic practice feeds my interest in memory, perception and new experiences.
Method
I work towards a usable platform early, so assumptions can be tested rather than debated indefinitely. Scalability is tested early too: identify the constraints while changes are still manageable, then develop what the evidence supports.
Simplicity connects the brand, the interface and the workflow. For users, that means fewer obstacles. For the people managing the platform, it means straightforward operations, continuity and a solid, extensible structure that keeps the cost of future changes under control.
AI tools and reasoning models change constantly. I use them to accelerate development and introduce useful capabilities, but not to replace accountability. Stability, measurable checks and fallback options matter; human experience and judgement remain central to the decisions and the result.
Project collaborations, ongoing consulting and medium- to long-term engagements, remotely and worldwide. I can contribute to product direction, a focused code or integration project, a multi-agent system or an end-to-end platform. I measure the work against usable outcomes, less repetition, testable assumptions and room to scale.